An exhibition is an opportunity to meet, connect and build relationships with people you might not normally gain access. Deciding to exhibit at an industry show is costly in terms of time and money, to ensure the benefits outweighs the cost you have to prepare in advance of the event. There is a great deal of competition for attention, but there are also many opportunities so you will need to make decisions about your reason for exhibiting and your method of execution.
The key to a successful exhibition to decide the primary goal and to plan in advance the process of achieving your realistic targets. Your goal may be to:
• Build your profile
• Generate sales lead
• Promote a new product
• Launch a special offer
• Marketing research
• Competitor analysis
• Schedule meeting with suppliers
• Book meeting with Buyers
• Meet with influencers
• Public relations opportunity
exhibitions can be a great place to polish up your industry skills and find out about the latest innovations and trends. These events often afford the opportunity to listen to insightful keynotes and absorb the wisdom of thought-leaders and innovators.
